KATHY ZHOU

ESW Beauty is a clean beauty skincare brand focused on creating beauty products made with non-toxic, organic, all-nature, and sustainable ingredients. They also make sure that all their products are never be tested on animals and eco-friendly. 

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A company like this needs not only a beautiful brand design but more importantly, it needs to a brand design that tells its story. By telling the story, it can create a strong connection with its customers.

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The mint color and circle icon make the brand appear natural and refreshing. A simple san serif font makes the brand looks modern and minimalist. The brand logo is a combination of sprout and heart, which represent nature, care, and growth. 

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